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McColl's was a well-known British convenience store chain that, after financial difficulties, was acquired by Morrisons in 2022. The acquisition led to a significant rebranding effort, where most of the McColl's stores were converted to Morrisons Daily by the end of 2024. This transition strengthened Morrisons' presence in the convenience store market, providing a broader range of grocery products under the Morrisons brand, while ensuring the continuity of operations and employment for McColl's staff. The new Morrisons Daily stores offer a full range of everyday essentials, catering to local communities across the UK